CJ Home Shopping to Penetrate into Indian Market

CJ Home Shopping, a cable-television shopping channel operator, will be the first domestic retailer to break into the Indian market, one of the four largest emerging economies called BRICs (Brazil, Russia, India and China), by joining hands with Satellite Television for the Asian Region (STAR), Asia’s largest media network.

CJ Home Shopping disclosed on March 20 that the company concluded a contract to establish Star-CJ Network (SCN), a joint-venture between CJ Home Shopping and Star.

SCN will begin its service starting in the latter half of this year, running a 24 hour service identical to that of a Korean home shopping channel with programs presenting the products and a call center that receives orders and answers product inquiries and a delivery service to the door-step.

The company highlights the significance of being the first Korean home shopping brand to the Indian market with a population of 1.1 billion following its advancement into the Chinese market.

CJ Home Shopping explains that the company was able to achieve its entries into the Chinese and Indian market by putting utmost efforts in pursuing globalization to acquire new growth engines amid a deteriorating domestic market due to a sharp fall in the number of cable television subscribers.