Flor's living in South Korea: Korea's Cosmetics Advertising

In Korea, there are foreign companies of cosmetics.
But some of that are not strong enough as i think except the luxury brands.

Cosmetics companies in Korea expect next year's sales of the cosmetics market to be around $6B.

And last year, Korea imported cosmetics worth $650M and exported cosmetics worth $340M

The foreign companies have a small percentage of the sales of the cosmetics market.

Why?

There are so many reasons.

But mostly because Korean customers are very choosy about cosmetics.
I saw one article that Global companies use the Korean market as a test bed.

Another reason we remind easyly is an advertisement.

Amorepacific is the no. 1 cosmetics company in Korea with about 30% of the total cosmetics market.

The company has these cosmetics brand lines:
Laneige / Mamonde / IOPE / Innisfree / Hera / Sulwhasoo / Lolita Lempicka

This year, Amorepacific launches its own brand shop called ARITAUM.

Let's see their commercials for this year, 2008.
For more information, go to their website http://eng.amorepacific.co.kr/main/main.jsp