SNU Domestic Science Institute Consumption Trend Analysis Center.SNU says BIG, CASH, COW. These ten letters are the key words to make consumption trend in Korea 2009.
Customers have depressional consumption that express ego and follow existence within the feeling of uneasiness of economic depression. This is the point of Consumption Trends 2009.
BIG
Better Me (To add more additional specs for me)
The difficulty of employment brings boom of self-edification.
An individual intend to update themselves with speed.
E-learning like self development business get high market share.
I'm So Hot (For myself)
A customer expresses feelings frankly, feelings are very active.
Depression and unemployment bring lots of image-making products (popular culture items) that give consolation.
Gotta Be Cocooned (Come back home again)
Peaple stay at home for stability and refilling.
Home entertaiment business that enjoys lower money get more market. Home activity products and service develop more.
Customers have depressional consumption that express ego and follow existence within the feeling of uneasiness of economic depression. This is the point of Consumption Trends 2009.
BIG
Better Me (To add more additional specs for me)
The difficulty of employment brings boom of self-edification.
An individual intend to update themselves with speed.
E-learning like self development business get high market share.
I'm So Hot (For myself)
A customer expresses feelings frankly, feelings are very active.
Depression and unemployment bring lots of image-making products (popular culture items) that give consolation.
Gotta Be Cocooned (Come back home again)
Peaple stay at home for stability and refilling.
Home entertaiment business that enjoys lower money get more market. Home activity products and service develop more.
CASH
Cross-Internetization (Go to web without barrier)
Information desire strength.
People is online anytime with living-closed products like smartphone, TV, cellphone, navigation.
Alpha-Mom, Beta-Dad (Mom likes Dad, Dad likes Mom)
Couples share everything of their life like education of kid and household chores.
Robots that can exchange household chores and kitchen furnitures for men are strengths.
Simply, Humbly, Happily (Pursue simple happiness)
Prefer simple happiness that brings fear of free living mentally and physically.
The core of consumption value move social accomplishment to everyday happiness.
Concept products that give pleasure, comfort, balance and cure of feeling come into the spotlight.
Hobby-holic (Hobby Korea)
Well-being trends that continue to last for 10 years bring professional grade people in hobby world. Sports, outdoor, functional foods, lesson markets need to pay attention.
Information desire strength.
People is online anytime with living-closed products like smartphone, TV, cellphone, navigation.
Alpha-Mom, Beta-Dad (Mom likes Dad, Dad likes Mom)
Couples share everything of their life like education of kid and household chores.
Robots that can exchange household chores and kitchen furnitures for men are strengths.
Simply, Humbly, Happily (Pursue simple happiness)
Prefer simple happiness that brings fear of free living mentally and physically.
The core of consumption value move social accomplishment to everyday happiness.
Concept products that give pleasure, comfort, balance and cure of feeling come into the spotlight.
Hobby-holic (Hobby Korea)
Well-being trends that continue to last for 10 years bring professional grade people in hobby world. Sports, outdoor, functional foods, lesson markets need to pay attention.
COW
Casual Classic (Enjoy classics)
Opera, classic, fine arts change to mass culture.
Classic style cover even the fashion markets.
Off-air Attitude (Chic is unintentional)
Look natural but chic that make differences with others.
Fashion information and styling consultants expect high sales.
Wanna-be-star, Wanna-be-mass (Mass and star change seats)
Stars emphasize natural life with masses.
Masses emphasize self directing like stars.
Star collections can go to new commercial markets.
2009 Marketing makes customer in unique ways who can afford to buy their products.
This is the key for success.
Casual Classic (Enjoy classics)
Opera, classic, fine arts change to mass culture.
Classic style cover even the fashion markets.
Off-air Attitude (Chic is unintentional)
Look natural but chic that make differences with others.
Fashion information and styling consultants expect high sales.
Wanna-be-star, Wanna-be-mass (Mass and star change seats)
Stars emphasize natural life with masses.
Masses emphasize self directing like stars.
Star collections can go to new commercial markets.
2009 Marketing makes customer in unique ways who can afford to buy their products.
This is the key for success.
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