Sports Marketing - the Samsung Case

If there are people, there is money even in the sports world that is always fair and square.

Companies want to improve their brand power or products through sports marketing.

There are many good things about sports marketing.
But the most important thing is avoiding the preexistence of communication barrier.

Nike could be the No.1 in the golf section with Tiger Woods.
This case is really expressed well in sports marketing.

But I think one of the best companies that use sports maketing well is Samsung.

Samsung is the offical partner in the Olympics.
Check Samsung in the Beijing Olympics.

Samsung's company commercials in Korea within the Olympic season.

Samsung supports the Olympics from Atlanta in 1996.
After a series of Olympic marketing, they have more brand power.

Finally, Samsung has the most effective portfolio about sports marketing worldwide.
Agents say Samsung involves more sports marketing than people know.

Samsung supports more than several hundred events every year.

Chelsea's player commercials in Europe.

Every marketing strategy has own story and target.
But there is always a winner with a small difference.

I think Samsung is really doing well.