In Korea, there are foreign companies of cosmetics.
But some of that are not strong enough as i think except the luxury brands.
Cosmetics companies in Korea expect next year's sales of the cosmetics market to be around $6B.
And last year, Korea imported cosmetics worth $650M and exported cosmetics worth $340M
The foreign companies have a small percentage of the sales of the cosmetics market.
Why?
There are so many reasons.
But mostly because Korean customers are very choosy about cosmetics.
I saw one article that Global companies use the Korean market as a test bed.
Another reason we remind easyly is an advertisement.
Amorepacific is the no. 1 cosmetics company in Korea with about 30% of the total cosmetics market.
The company has these cosmetics brand lines:
Laneige / Mamonde / IOPE / Innisfree / Hera / Sulwhasoo / Lolita Lempicka
This year, Amorepacific launches its own brand shop called ARITAUM.
Let's see their commercials for this year, 2008.
For more information, go to their website http://eng.amorepacific.co.kr/main/main.jsp
Model: Han JiMin
Amorepacific/HanWool/2008
Model: Jang DongGun/Kim TaeHee
Amorepacific/Hera/2008
Model: Yoon EunHae
Amorefacific/Rye/2008
Model: Han JiMin
Amorepacific/HappyHath/2008
Model: Jo InSung
Amorepacific/Mise en scene/2008
Model: Han GaIn
Amorepacific/Mamonde/2008
Model: Yoon EunHae
Amorepacific/V=B Program/2008
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