Flor's living in South Korea: Point Of Purchase (POP) Advertisement

Nowadays, one of the most important marketing technique is in retail.

Let us take a look.

1. POP advertisement is doing it near a retailer.

POP advertisement is the last station of a series of marketing techniques in a distribution revolution period.

Mass media advertisement go to wide areas to awaken the desire of purchasing the product.

But POP advertisement makes direct purchasing.

The view of the buyer is a point of purchasing advertisement.
The view of the seller is a point of sales advertisement.

So to speak, advertisements are located in store links to customers.

Good for information to show new products or the season's sales point.

2. 70-85% of the customers decide products to purchase after they visit stores.

Serving as the last three feet of the marketing plan, P-O-P advertising is the only mass medium executed at the critical point where products, consumers and the money to purchase the product all meet at the same time. It is no coincidence that with 74 percent of all purchase decisions in mass media made in stores, an increasing number of brand marketers and retailers invest in this medium.

- POPAI, USA (Point of Purchase Advertising International), Quote

http://www.popai.com/

3. A goal of POP advertisement

A goal of POP advertisement is to make customers buy the product within a short notice.

* Easy notice.

* Easy understanding.

* Easy showing.

Golf GTI: Blowing wind
Advertising Agency: Guangdong Advertising

China Creative Director/Art Director: Yang Fan

Copywriter: Yang Meng

Photographer: Zhao Zucheng

WWF: Black Cloud
Drive one day less and look how much carbon monoxide you'll keep out of the air we breathe.
Advertising Agency: Ogilvy, Beijing, China
Creative Director: Doug SchiffArt, Directors: Kama Yu, Teng Tong Hoe
Copywriters: Doug Schiff, Fei Zhao
Photographer: Kenny Chai

Prestige Omega Cookware: Strong Handle Billboard
Advertising Agency: Mudra, India
Creative Directors: Sanjay Daiv, Jagdish Acharya
Art Director: Saurabh Doke
Copywriter: Sumitra Sengupta
Photographers: Paul, Amol Nanal

McDonald's at a bus-stop by Leo Burnett in Istanbul

Ilyes Jaryan Music School: Violin
Violin Lessons: Beginners and advanced courses
Advertising Agency: Memac Ogilvy Label, Tunis
Creative Director: Nicolas Courant
Art Director: Wilfrid Guerin
Photographer: Anis Cherif

Parachute Therapie Hair Fall Solution: Punching Doll
Fight Falling Hair.
Agency: Ambience Publicis Advertising, Mumbai, India
Creative Director: Ramanuj Shastry
Art Director: Girish Mandalia
Copywriter: Lokesh Achaiah
Photographer: Girish Mandalia

FedEx Kinko: Giant Highlighter
Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Eric Schutte

Achilles Forklift: Elevator
Advertising Agency : Creativejuice\G1, Bangkok, Thailand
Creative Directors: Thirasak Tanapatanakul, Denko Thatchaichawalit
Art Directors: Vinij Auraroonchai, Nares Limapornvanich
Copywriter: Chaidan Tiamsai
Photographers: Anuchai Srijarunputong, Nok Pipattungkul (Remix Studio, Bangkok)

Wilkinson Quattro Titanium: Eggs
Every man deserves a smooth skin.
Playing with the smooth aspect of eggshells, eggshells in Brussels were taken in hand by the Wilkinson Quattro Titanium.

The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.

Agency: JWT, Brussels
Creative Director: Christopher Gelder, Sabine Botta
Art director / Copywriter: Aymeric Perceval, Olivier Pletinckx